Meta Pixel – Conversion Api Access Token

How to Obtain Your Facebook Pixel ID and Conversion API Access Token for Beetle Tracking in WordPress

This guide will help you retrieve your Facebook Pixel ID and Conversion API Access Token, which you can then input into the Beetle Tracking plugin for server-side tracking in WordPress.

Step 1: Log in to Facebook Business Manager

1. Go to Facebook Business Manager.
2. Log in with your Facebook account.

Step 2: Navigate to Events Manager

1. In the Facebook Business Manager dashboard, click on the menu icon in the top-left corner.
2. Select Events Manager from the dropdown menu.

Step 3: Select Your Pixel

1. In Events Manager, you will see a list of your data sources.
2. Find and select the Facebook Pixel you want to use. If you haven’t created a Pixel yet, click on Add and follow the setup instructions.

Step 4: Locate Your Pixel ID

1. In the details section of your selected Pixel, you will see the Pixel ID.
2. The Pixel ID is a numeric code. Copy this ID to your clipboard.

Step 5: Generate a Conversion API Access Token

1. In Events Manager, navigate to the Settings tab for your Pixel.
2. Scroll down to the Conversion API section.
3. Click on Generate Access Token.
4. Copy the generated token to your clipboard. This token will be used to authenticate your server-side events.

Step 6: Input the Pixel ID and Access Token into Beetle Tracking

1. Log in to your WordPress admin dashboard.
2. Navigate to Plugins and make sure your Beetle Tracking plugin is installed and activated.
3. Go to the Platform tab in your Beetle Tracking plugin.
4. Find the fields labeled Facebook Pixel ID and Conversion API Access Token.
5. Paste the Pixel ID and Access Token you copied from Facebook into these fields.
6. Save your changes.

Tips

• Ensure your Facebook Pixel is set up and tracking data properly before relying on it for conversion tracking.
• Keep your Conversion API Access Token secure. Do not share it publicly or expose it in unprotected environments.

With these steps, you should be able to seamlessly integrate Facebook Pixel and Conversion API with the Beetle Tracking plugin in WordPress. Happy tracking!